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About 25% of all office space in the Phoenix metro area remains unused. If your commercial properties are vacant, you'll lose potential earnings. Before that happens, develop a property marketing and advertising strategy.
These real estate marketing techniques can help your properties stand out in today's saturated market. Otherwise, you'll continue missing the chance to attract tenants. Update your real estate advertising and marketing campaigns today!
Enhance Your Commercial Properties
Potential tenants won't consider your commercial properties if they fail to meet their needs. Track local real estate market trends to stand out from other Phoenix properties. Effective property upgrades include:
- In-house attractions
- Energy efficient upgrades (like lighting and appliances)
- Smart technology
- High-speed internet
- Improved landscaping
- Fresh paint
- New security measures
- Improved signage
In-house attractions can include a pond, rooftop garden, or outdoor seating area. Choose upgrades that are beneficial to tenants. Don't forget to keep up with maintenance.
Tracking trends will maximize the value of our commercial property. Renters will recognize that you meet their demands and preferences. Your property will remain attractive, profitable, and valuable in today's market.
Gather Stunning Visuals
After upgrading your commercial properties, hire a real estate photographer. High-quality images will strengthen your real estate marketing campaigns. Otherwise, dull images could deter tenants.
Request photos, virtual tours, video tours, and aerial shots. Share these visuals using social media marketing or through real estate advertising campaigns.
Optimize Your Online Listings
Potential tenants will only tour properties that align with their needs. Optimize your online listings to highlight each property's offerings. An optimized listing should include:
- An attention-grabbing headline
- Storytelling language
- A detailed description
- Visuals
- Square footage
- A list of special features and amenities
- The rental rate
- Your contact information
- A strong call to action
Direct tenants to your online listing using digital real estate marketing. For example, you can share links through email and social media marketing. A property management company can share your listing on professional platforms.
Leverage Digital Property Marketing
Create a comprehensive digital marketing strategy to appear on multiple channels. Online marketing will expand your reach, leading to more property visibility. Otherwise, renters won't know the properties are available.
Effective digital marketing campaigns include:
- Social media marketing
- Search engine optimization
- Content marketing
- Email marketing
- Paid advertising
Create Real Estate Advertising Campaigns
Create both print and digital real estate advertising campaigns to reach more renters. For digital campaigns, use Google and Facebook Ads. These platforms allow you to target renters based on demographics.
Creating personalized campaigns will help you connect with your target audience. You can appeal to their needs to generate more in-person tours.
Hire a Property Management Company
You don't have to apply these property advertising techniques alone. Instead, rely on the expertise of an experienced property manager. Their proven strategies can help you reach commercial tenants without wasting time or money.
Request Property Marketing and Advertising Services
A comprehensive property marketing and advertising strategy is key to gaining property visibility. Otherwise, you won't generate leads. Use these property marketing tips to expand your reach!
Remember, you can always ask for help. PMI Phoenix Golden West is recognized across multiple industries for its strong track record of success.
Trust our 10 consecutive years in the Top 500 and award-winning strategies. Contact us now for a free rental analysis.
