After 19.5 million people visit Phoenix each year, generating $4.4 billion in revenue. If you're not attracting these guests to your rental property, you're losing income!
Before renting your home to travelers, use these marketing strategies. Your vacation property will stand out from others online.
You can increase bookings and maximize your earning potential. Start marketing your vacation rental property today!
Enhance Vacation Rental Amenities
Many travelers search for vacation rental properties based on amenities. Vacation booking websites allow travelers to filter options based on unique offerings. Consider offering new amenities to gain a competitive advantage.
These can include a(n):
- In-house gym
- BBQ
- Fully-equipped kitchen
- Welcome treats
- Vinyl players
- Luxury toiletries
- Swimming pool
- Spa
- Jacuzzi
- Home cinema system
- Workspace
- High-speed internet
- Scented candles and oil diffusers
When selecting amenities, consider your target audience. Are you trying to reach families, couples, or business professionals? Cater your offerings to each audience's needs and interests.
Update the Rental Property Listing
Hire a professional photographer to capture photos and videos of the property. An eye-catching image will capture the traveler's attention.
Once you grab their attention, keep it with a compelling headline. Encourage people to fall in love with the listing using descriptive language.
For example, you can describe the property as:
- An oasis from the city chaos
- A relaxing, safe escape
- Rejuvenating
- Fun for the whole family
Paint a picture in their minds to evoke an emotional response. This language will encourage travelers to imagine staying in the property.
Tailor your rental property listing to your target audience. Use language that appeals to their interests.
End the listing's description with a strong call to action. Encourage travelers to book a stay. Don't forget to include your contact information.
Leverage Social Media Marketing
Diversify your vacation property marketing strategy. Appearing on multiple platforms will expand your reach.
Nearly 90% of real estate agents use Facebook to market listings. Another 59% use Instagram. Sharing content on social media will expand your online visibility.
Share stunning photos of your rental property. Engage your audience using virtual or video tours.
Over 50% of social media users share videos over any other type of content. Adding videos to your strategy can increase engagement and shareability. You'll generate more visibility and bookings.
Add hashtags to appear as people look for Phoenix properties. Avoid oversaturated hashtags.
Offer Better Experiences
Offer guests the best possible experience by hiring a short-term property management company. A vacation property manager can handle:
- Guest check-ins/check-outs
- Communicating with guests
- Marketing
- Cleaning
- Maintenance and repairs
- Rent collection
They can remain responsive to ensure guests have help when they need it most. Improving guest experiences can lead to positive reviews. Share these reviews online to help your listing stand out from other Phoenix properties.
Start Renting Your Home to Travelers
You may struggle with renting your home to travelers if no one can find the listing online. Use these tips to ensure your vacation property stands out. Learning how to attract guests can lead to more rental income and less stress.
Remember, you don't have to do it alone. Our team at PMI Phoenix Golden West has 20 years of vacation property management experience.
Rely on our award-winning services and state-of-the-art technology. Contact us to book more travelers in your vacation rental!
