You've taken photos of the property, and written attention-grabbing descriptions, and now...you wait. And wait. And wait some more.
If you're not attracting guests to your short-term rental property in Phoenix, you need to reevaluate your plan. Here are three ways you can get more short-term bookings. With these strategies, you could even book it out for the year!
Attract more guests to your vacation rentals today!
1. Prioritize Experiences
Go above and beyond to offer your guests unique and memorable experiences.
First, try to be a more responsive host. Being responsive can show guests you care about their stay. If you don't respond to their inquiries, they'll move on to another listing.
Adjust your strategy based on your target audience. If you're appealing to business owners, leave them a gift basket with snacks and coffee pods. If you're appealing to families, provide a list of kid-friendly restaurants.
To generate low-season vacation rentals, determine why it's the slow season. About 19.5 million people visit Phoenix each year. Consider what local attractions bring them to the area.
Researching your ideal low-season guest will allow you to appeal to their needs. Review your previous data to determine who booked a stay during that time. Then, adjust your offerings to appeal to those travelers.
Try creating packages to generate more short-term bookings. For example, you can offer a free meal at a nearby restaurant or tickets to a local event.
2. Upgrade Your Marketing
You won't attract guests to your vacation rentals if they don't realize you have availability. Upgrade your marketing materials and diversify your campaigns. For example, you can use:
- Email marketing
- Social media marketing
- Paid ads
- Search engine optimization
About 68% of online experiences start with a search engine. Use relevant search terms in your listing descriptions. As travelers search for vacation rentals in Phoenix, your listing could appear.
When marketing your listing, don't forget to consider your pricing strategy. If the price is too high, you'll scare away travelers. If it's too low, you'll lose money.
Use dynamic pricing tools to set competitive prices that appeal to travelers. Look for ways to maximize your income potential.
3. Hire a Property Manager
If your vacation rental business is still struggling, hire a property manager. They can handle day-to-day tasks while you focus on growing your business. The best property manager can help you generate more bookings.
They can update your marketing strategy, make your listing more appealing, and streamline processes. Look for a property manager who can cover your maintenance and cleaning. They'll make sure your rental is in the best possible shape.
A beautiful, well-maintained vacation rental is more likely to attract guests. You could even encourage multiple stays! Leverage their real estate consulting to keep improving the business.
Attract Guests to Your Short-Term Rental
You can attract guests to your short-term rental property, even in the off-season. Use these tips to generate more bookings. Otherwise, work with a property manager.
PMI Phoenix Golden West uses state-of-the-art technology to provide high-quality property management services. We can maximize your profitability. Contact us today to learn more about our services.
